Social Gaming Popularity




Social gaming is one of a wide array of activities people turn to throughout the day for entertainment, networking and mastery of mouse-clicking skills. These games can be found on just about every social networking site on the Internet, and encourage friends and other website members to work cooperatively with each other, or even compete, in a global network of farming, gambling, treasure-hunting and other games. With over half of the Internet population playing socially-based games, these web applications are popping up all over the web.

The top three social games online are Farmville, Mafia Wars and Bejeweled Blitz, each with the ability to play against Facebook or other network friends, as well as the Internet world at large. As the integration of smartphones and mobile devices able to access the Internet in the daily lives of the population continues to climb, the number of players within these gaming networks also continues to grow. Many corporations are including social games within websites and applications in an effort to use these games as a way to broaden the exposure of products and brands.

For the game developer, the social games may be considered simplistic, with many of the basic skills needed to produce a social game acquired through a game design degree program. Video game producers are experiencing a loss in sales and profit from standalone gaming devices like the X-Box or PS3 as people’s engagement with social gaming continues to grow. For the entry-level video game designer, this trend is a benefit in the ability to join smaller companies scrambling to create the next big social game for the Internet.



As the accessibility of the Internet grows, social gaming will continue to be a large factor in not only the success of a company, but also in the popularity of the overall social experience online. For the end-user of a social game, the benefits are literally held in the palm of the hand, bringing a sense of competition and entertainment to people juggling the rigorous responsibilities of life, work and the all-important downtime needed to relax and rejuvenate the spirit.

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