Gamification and Website Design

When it comes to web design and development, the constant inclusion of new technologies and trends seems to shift the online dynamic on a daily basis. It may be rare to find a static website today that is deemed a success, especially with the advances in interactive content, multimedia applications, social networking and gamification techniques. As the Internet continues to drive, and be driven by, social interaction, the rise of gamification within a website or mobile application may be one of the most entertaining and challenging aspects in the design and development of websites.

Gamification is a relatively new theory and trend in web design that is used to engage users in a competitive atmosphere that induces brand loyalty, among other things. Web design and web development professionals are including gamification techniques in the latest website designs, encouraging a natural human instinct to compete for excellence among one’s peers. Some of these experiences include leaderboards or virtual awards like badges and other graphics, while others may offer prizes or awards to users of the website. Due in part to the continual advancements in online social networking, the gamification process of websites has become a simple way to engage potential customers or encourage behaviors among users.

Encouraging a natural tendency to compete, gamification remains a web design tool that has a variety of uses for businesses and organizations, especially when it comes to customer engagement, retention and the critical goal of brand loyalty. Through an accredited program available at a college, university or online web design school, the ability to create these engaging web and Internet applications can easily be achieved.  As websites and the Internet continue to evolve, the inclusion of gamification techniques can only serve to increase the engagement of a web audience striving to earn virtual gifts and prizes while shopping, networking and searching for information online.

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