QR Codes in Advertising

Advertising is a prominent part of media relations in television, radio, online and on mobile devices like smart phones and tablets. The growing demand for instant information has created a large market for the implementation of applications like QR or “Quick Read” codes. These barcode-like symbols are revolutionizing the already groundbreaking escalation of information available at the touch of a screen. QR codes are helping companies reach customers and provide product or service information. These codes can accentuate public relations and marketing concepts while allowing access to a broad-range customer experience that is, at once, personal and far-reaching.

QR Codes are the two-dimensional invention of Denso Wave, and include more information than is possible in a standard barcode. These encoded links to a product, service or business can be used to open up web pages, display text, contact companies directly, and install applications on computers or mobile devices. Along with these tasks, QR codes can successfully transfer contact information between smartphones, download files, assist with location-based advertising or simplify the way in which the Internet drives the lives of people today.

Professional advertisers are embracing this concept as it reaches directly to customers and consumers on a more direct and relevant level than broadcasting information over television and radio. Businesses are using QR Codes to entice consumers with contests, giveaways and other marketing tactics that help build brand loyalty. Because of the increased use of mobile apps and websites, these QR codes are easily accessed through smart phones utilizing standard barcode readers, taking much of the work out of the process of reaching customers, as well as allowing customers to personalize their experience.

With the increased use of QR codes in marketing and advertising campaigns, advertisers are turning toward tech-savvy employees with degrees in advertising that specialize in the design and implementation of advertising campaigns that include QR codes or similar technology. Positive consumer response to these campaigns is increasing, proving that customers not only appreciate new products, and well-planned information sharing, but also the ease of accessing information online and on-the-go.

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American Intercontinental University Bachelor of Fine Arts in Graphic Design

The graphic design industry includes many different capacities that demand graphic design professionals to create exceptional and specialized designs in print or on the web. These multi-faceted digital artists communicate with others through the use of text, images and color. Graphic design careers are a reflection of the natural design and layout skills held by animators, photographers, art and marketing managers, illustrators, web designers, and graphic artists. There is a large demand for graphic design professionals in advertising agencies, web development and design firms, publishing houses, and online and print magazine companies. With the continual integration of e-Readers, smartphones and mobile devices into our daily lives, graphic designers may find that career options are more available than ever.

American Intercontinental University offers an Online Graphic Design Degree program that offers core curriculum to help with visual and digital communications as well as specialized courses in design principles, illustration, corporate identity, packaging design, web design and typography. Drawing concepts and mixed media are also included in the Bachelor of Fine Arts in Graphic Design from American Intercontinental University, giving the graphic design student a basis in tactile arts. The American Intercontinental University Bachelor of Fine Arts in Graphic Design program is offered online, helping assist the busy professional with attaining educational goals while still prioritizing current job or life obligations.

According to PayScale.com, Art Directors make about $50,000 per year, while Creative Directors are reported to make $100,000 annually. The average salary for graphic and web designers is $23,000-$57,000 annually. While job competition for graphic design professionals may be tougher than average, it is a career path full of options including private consulting, freelancing and employment in all industries. Steady career growth for graphic designers and visual communications professionals is projected by the Bureau of Labor Statistics.

Graphic design professionals lead the way for new digital and print design ideas that ensure the success of businesses and organizations. The career options that a Bachelor of Fine Arts in Graphic Design from American Intercontinental University offers are diverse, helping creative and skilled design professionals find a career that indulges the artistic whims and technology skills while serving the public in a unique and self-satisfying manner.

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Google Goes Social...Again

Social networking online is ever-present, connecting friends, family and loved ones together, while giving businesses and organizations the ability to reach out and poke someone. The success of Facebook is known all over the world, with its 500 million daily users, it has become the flagship for successful social networking projects. Many competitors have tried to out-do this social entity, but as MySpace and Geocities have become distant memories, the challenge to recreate the social networking wheel haunts businesses and web design professionals alike.

Google has risen to the challenge, again, to leverage its own presence in the online social world. Google’s previous social networking attempt, Buzz, is still around, but more of an afterthought or joke among social media professionals. The recent "invite-only" launch of Google+ has stirred up the curiosity of these same professionals, social networking addicts, frustrated Facebook users and people that just want to be "in" on the project.

Google+ is a full-featured social networking package that allows "friending," much like on Facebook, but establishes its rules, privacy and security options from the onset of this online relational connection. At the heart of Google+ is Google Circles, the place where friends are made, labeled, categorized and subsequently given different types of information based on their status. For instance, Circles are available for friends, family, acquaintances and random people to follow, even if they don’t follow back. Users can also create personalized Circles that define relationships between co-workers, pirates or whatever else may come along. These connections largely define what is displayed in the Googler’s stream, much like Facebook, as well as what information the people in the Circles are given access to.

In addition to its Circles, the Googler can also define interests, or “+Sparks,” that will likely become some tool for finding random online friends and a way for businesses to target its audience, but also promises to provide interesting information and links to the Googler based on her or his interests. Google+ also has “+Hangouts,” which are multi-user, private webcam areas for pre-defined Circles, groups or activities. The mobile user can still participate with Google+ through its mobile app that can automatically upload photos and +Huddle, Google’s answer to group chats on-the-go.

For the web developer, integrating social media applications within a website has become second nature. With the recent release of Google+ and its phase of Googler testing underway, the world’s web developers are eagerly anticipating what could easily be the next new thing in social networking.

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