The Art Institute Online Bachelor of Science Degree in Advertising

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Advertising helps bring people and products together, informing potential customers of new and exciting goods and services that can help to improve their lives in multifaceted ways. This form of communication between business and customer is one of the oldest methods of generating sales or increasing the popularity of a product or entity, especially when combined with marketing. With the constant flow of new products and new media on which to advertise, careers in advertising are constantly evolving and the demand for creative and qualified advertising experts is on the rise.

Careers in advertising vary depending on the company, product or type of advertising that is needed. Graduates of an accredited advertising program are currently expanding their careers in public relations, entertainment, marketing research, web design and editing, media buying, brand management, and many other creative and challenging careers.  Most companies that hire advertising professionals require at least a Bachelor of Science in Advertising degree in order to be certain that an employee has the skills and knowledge needed for success.

As an entry-level advertising account executive with a Bachelor of Science in Advertising, PayScale.com estimates a starting salary between $44,000 - $51,000 annually. The Bureau of Labor Statistics projects the advertising and public relations services industry to grow 8 percent in the next decade.

The Art Institute of Pittsburgh offers an online Bachelor of Science in Advertising degree that conveys excellent information to students in the comfort of their own home. Students enrolled in the BS in Advertising program will learn color theory, concept development, typography, digital illustration, writing for multimedia, and storyboarding as well as art direction, copywriting, account supervision, marketing research, organizational behavior, media and strategic planning, sales and persuasive techniques, brand strategy, public relations and promotion and financial management. These skills and techniques are important for those who pursue a career in advertising as they combine both the creative, managerial and financial sides of advertising.

Advertising careers are varied and can be a lucrative way to combine creativity and practical skills in design, marketing and accounting. The Art Institute of Pittsburgh’s Bachelor of Science in Advertising can help make this career a reality by offering its classes online, so students can enhance their education around their other life or job obligations, all while building a satisfying and rewarding career in advertising.

Labels: advertising degree, art.institute, bachelor of science degree