Visual Communication Bachelor Degree Online at Westwood College Online

Visual communications encompasses several different industries that constantly demand professionals who can create unique and specialized designs in print or web, communicating through the use of imagery, color and visual response, rather than through words and text. These careers require the development and refinement of innate design and layout skills held by photographers, production art managers, web designers, graphic artists, illustrators or animators.

Companies hiring visual communications professionals vary, as many different businesses may hire an on-staff web developer or advertising manager, but there is a large demand for visual communications professionals in advertising agencies, web development and design companies and publishing houses, including printers. With the help of the Internet, there are also several smaller, private publishing companies looking for professional visual communications graduates in order to help transition from the standard paper publishing format into electronic publishing like eBooks and ways to enhance books with multimedia for e-reading devices like the Kindle.

Westwood College Online offers several visual communications degree levels, including a Bachelor’s program that offers core curriculum to help with communications, critical thinking and problem solving, as well as specialized courses in web and print design, design theory imaging, layout and multimedia. Marketing and planning classes and topics are also included in the degree program, giving the visual communications student a focus beyond the artistry of print or web design. Westwood College Online works with the Adobe Creative Suite software package, the industry-standard visual communications and design software. This Bachelor’s program is offered online, in order to assist the busy professional with attaining educational goals while still prioritizing current job or life obligations.

According to, the average salary for graphic and web designers is $38,000-$40,000 annually. Art Directors make about $50,000 per year, while Creative Directors are reported to make $100,000 annually. While job competition for visual communications professionals may be tougher than average, it is still a career choice with many options, including consulting, freelancing and the ability to work from home as well as employment in various industries. Average career growth for visual communications professionals is projected by the Bureau of Labor Statistics, meaning that while job growth will not expand faster than is typically expected, there are still jobs for those in the visual communications industry.

Visual communications professionals lead the way for new online and print design concepts that help businesses and organizations succeed. The career options that a Bachelor Degree in Visual Communication from Westwood College Online offer are varied and help creative and skilled individuals find a place to utilize their design and layout skills. Visual communications professionals give businesses and corporations new options and ideas to further their web and print design campaigns. Career growth in visual communications will continue to grow, especially as more companies and organizations require qualified and skilled online and print design.

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