Adobe 10th Annual Design Achievement Awards

In an effort to encourage the creativity and innovation of students, as well as discover new ways to create and implement digital art, animation and other computer- and web-based design tools, Adobe held its 10th Annual Design Achievement Awards in October, 2010 in Los Angeles, California to recognize the efforts of students and their use of Adobe products in both online and offline efforts. Over 2,000 students from top-level colleges and universities from across the globe submitted their designs, animations, applications, illustrations, photographs and more to the competition. Categories that were judged included interactive and traditional media as well as video and motion.

Since 2001, close to 20,000 students across 52 countries have participated in the ADAA competition. Some of the projects this year included “The List List,” a one-page website application that encourages community involvement in the creation of user-generated lists (think “best tasting coffee in Atlanta”), “Teeniz” helps children learn English, specifically oral expression and comprehension, through a web-based game, and the “Heart Lift,” which helps monitor the vital statistics of heart patients in high-altitude environments by measuring their heart rate and other statistics through the use of a telehealth glove device.


The winners of each category received $3,000 and software from Adobe, including the Creative Suite 5 (for individual winners) or a choice of Creative Suite 5 Design Premium, Creative Suite 5 Web Premium or Creative Suite 5 Production Premium education version plus individual winners and team captains also received a one-year design internship with a mentor from Icograda, International Council of Graphic Design Associations, who partnered with Adobe for this event.

With these awards and recognition of the abilities of graphic design artists, web developers, digital animation students and those who excel in visual communications, the fields included in the digital arts will continue to grow both in scope and range of jobs available. Innovation and artistry, along with the education needed to develop and enhance those skills will help drive the digital arts fields, helping to create visually inspiring, technology-based advancements that help enhance people’s lives.

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