Super Bowl Commercials

With the Super Bowl only four months away, the anticipation of those over-the-top commercials has begun for many, including the corporations that are paying out millions of dollars for their 15-30 seconds of fame. If you are one of those people who only watches the Super Bowl for the commercials, beer and snacks, you are exactly who the advertisers are looking to sell products to.

The best Super Bowl ads are funny, flashy or otherwise surprising in their content and visual concepts. Over the past 10 years, the majority of Super Bowl Ad “winners, ” according to the USA Today Super Bowl Ad Meter have been created by beer companies, specifically by Budweiser. These commercials have included several incarnations of their Clydesdale mascot or the dalmation who led the Clydesdale's wagon, and even one featuring the two competing animals for the honor of driving the wagon. Other products have also been winners in the Super Bowl ad race, such as Pepsi-Cola, Doritos and the 2010 Snickers commercial featuring Betty White and Abe Vigoda.


The easiest way to compete in this competition within a competitive sport is to design your own commercial (and have good financial backing) to entertain your audience, get celebrities to endorse your product, or find a unique way to present your product to a living room full of sports fans. Advertisers and advertising consultants may also have some great ideas about how to best showcase your product, even if you cannot make it to the Super Bowl. The 2011 Super Bowl Ad season promises to be even more interactive than in previous years with more and more companies turning to social media websites like Facebook or Twitter to engage fans.

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