Public Service Announcements

A well-written and produced Public Service Announcement (PSA) can be a vital part of gaining exposure for an event, organization or cause. Public Service Announcements are a form of advertising, but one in which you are not trying to sell a product, but make information known to the public. Many non-profit organizations use PSAs to announce fundraisers or charity events, draw attention to a specific cause or let the public know that a resource, or the organization itself exists.

When producing a PSA, it is always best to consider the medium with which the information will be broadcast; television, radio, print or online outlets each have their own unique set of criteria not only for the information that should be provided, but also by the outlets themselves. If a Public Service Announcement is not interesting, informative or well written, there is the possibility that it will not be broadcast at all, just as if a Public Service Announcement is written for a specific demographic that the outlet itself does not reach. Public Service Announcements are also subject to guidelines set in place by the Federal Communications Commission in terms of content, length or subject matter. Always contact potential broadcasters or publishers to see if they have specific requirements, as they may also have information beyond what you have already considered. If you have a background in advertising, you may already know what it takes to create an informative Public Service Announcement.



As a way of advertising for non-commercial interests, Public Service Announcements can go a long way in getting information into the hands of the public. Well thought out information that is delivered in a succinct, yet approachable manner will benefit the cause or organization, giving it a quick chance in the spotlight and gaining more and more supporters as your campaign moves forward.


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