Brand Design Power behind Cereal Boxes

As you reach for that box of cereal on the shelf, stop and think for a moment. Why are you buying that particular brand or flavor of cereal? What is guiding you to choose it? Have you had it before? Is your child the one influencing you to buy it? On the other hand, is it the bright, "in your face" packing that draws your eye and grabby hands?

If you have cereal on your shopping list and you do not have a particular brand or flavor preference, how do you choose which one you want? The cereal aisle alone is daunting! In larger supermarkets, cereal is so plentiful that it has its own aisle. What makes you pick cereal A or cereal B? Do you really read each box?

For years, it was always, "May the brightest cereal package win." These days though, to capture the adult's attention, some cereal manufacturers are going with "the less is more" approach. In the Houston, Texas area and other parts of the country that have Safeway-owned stores, there is a new cereal in town gaining attention. It is actually a store brand of all things called "O Organics."

This store brand cereal is gaining attention by not being like the other cereal "kids" on the block. Amidst the sea of garish red, oranges and other rainbow colored packages stands a breath of fresh air. Just the packaging simplicity alone screams, "Adult cereal!" Its clean lines and graceful entry onto the grocery shelves is what really makes the adults pay attention.

So what's the deal with the new trend of changing cereal packaging anyway? According to several studies, the sale and consumption of cereal has dropped off considerably for the past few years. That means quite a bit of revenue is lost. In a sea of cereal companies, it can be hard to stand out and make an impact on the perusing grocery customer. For years, it was thought that the bright packaging design would make your product stand out. And indeed, it has worked, especially if it was a kid's cereal.

While kids definitely rule the roost when it comes to choosing cereal for the home, adults are becoming the real targets of all that packaging. After all, they are the ones with the money! That is why the new "O Organics" cereal Safeway has introduced is such a pleasant surprise. It's quite refreshing not to see cartoon characters on it or proclamations of a special prize inside.

Find out more about a career in brand advertising design!

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